23. November 2018
Leading Melbourne design firm Ewert Leaf has reimagined Church Street Butcher to create an organic retail experience
The new design embraces the business’s commitment to sourcing quality sustainable organic produce for the local community; scrubbing away the clinical tiles, cluttered displays, and harsh strip lighting from before.
Lead Interior Designer on the project Amy Stuart says: “We wanted to create an inviting retail experience for customers and for the store to stand out on Brighton’s bustling main street.”
“Prior to the refurbishment, the Church Street Butcher’s offering had grown beyond its original set up as a local butcher to include deli products and fresh vegetables.
“In its new format the interiors and aesthetic match the offering in a space where product is seamlessly displayed in a browsing-friendly design and layout,” says Stuart.
Italian-made Terrazzo from Signorino – flecked with accents of deep green natural stone – forms the base of the main meat and poultry display and is accentuated by the custom overhead pendant (Sphera Lighting). The feature counter display makes a statement against the backdrop of Classic Ceramic wall tiles in a brilliant, glossy white.
Hardwood timber floorboards (George Fethers & Co) in grey aubergine and warm taupe tones are laid underfoot, with carefully curated produce displayed in striking sage-green custom-made curved cabinets constructed from American Oak Veneer (Oakwood Kitchens) and punctuated by arched glass panes.
The new design by Ewert Leaf has resulted in a harmonious space that aligns the Church Street Butcher’s interior with its expanded retail offering and expert team.
Images: Courtesy of the Architects
Church Street Butcher, 85 Church St, Brighton VIC 3186, Australien