Daily Life

The blue tram for Prague

29. März 2019

The new T3 Coupé sightseeing tram, which is currently parked at the public transit vehicle depot in Střešovice, is leased out to provide rides through the city and first entered service in the autumn of 2019

Awarded by an international jury, Red Dot 2019 goes to the T3 Coupé

Czech designer Anna Marešová has elevated the iconic vehicle to a new level by respecting its authentic appearance and using modern technologies at the same time. It shows that even the public transport company can offer its passengers some real luxury.

“It’s two dreams come true. First of all, I got to design a new tram, which was then built and is fully functional, and secondly, people like it. That’s the best feedback a designer can get. And that’s how I view the Red Dot. I’m very pleased and I appreciate that the Prague Public Transport Company approached me to work on the project. The coordination with engineers and technicians especially was outstanding. Thanks to that, we succeeded in perfecting the project right down to the smallest of details,” says Anna Marešová.
The tram was built in Prague at the Hostivař depot of the Prague Public Transport Company, who also commissioned the tram and is the investor for the entire project. The concept and design are the work of the studio Anna Marešová designers, specifically of designer Anna Marešová, Tomáš Chludil, and graphic designer Jiří Toman. The drawing documentation for the conversion was prepared by VKV Praha s.r.o. The project, including the design and construction, took two years.
“We’re continuing the best of our traditions. The T3 Coupé aspires to continue not only the legacy of the historical 500 open vehicle from 1913 but also the 200 saloon vehicle from 1900, which was debuted at the World Fair in Paris. Our products are rightfully returning to the world market,” explains Jan Šurovský, technical director at the Prague Public Transport Company.
The T3 Coupé offers riders both the experience of riding through Prague in a semi-open vehicle as well as enjoyment from the stylish interior. The designers took most inspiration from the original T3, but they also looked at older types of trams for ideas. The interior features a bar, which was taken from the T1 tram, where it served as the ticket counter. Another significant piece of inspiration can be seen in the roof windows, which resemble those in legendary RTO buses. The designers even thought to putting a ticket punch in the tram for passengers to use with their original T3 Coupé tickets. The tram also has its own logotype and complete merchandising. The level of detail applied in the project is also evident in the original T3 Coupé uniforms worn by the driver and conductor, which were created by designer Česlav Jaroš. The tram preserves the poetry of the 1960s and thus pays tribute to designer František Kardaus (1908–1986), who created the original Tatra T3 trams.

“The name was also important. To me, the T3 Coupé is a kind of ‘old timer’. It has a single door, so I looked to automobiles when it came to naming the tram,” adds Marešová.

When asked what she and the studio are working on this year, her answer is clear-cut: “After the tram, I’m returning to my brand Whoop.de.doo. We’re preparing to add a new product to the portfolio, an intimate aid for women, but this time it’s not going to be erotic. In the span of several months we want to introduce a new menstrual cup. Many people have never heard of such a product, but there are quite a few women who use them. I’ve discovered that this women’s topic is very much current. Moreover, this is a product that’s very easy on the environment, which is important to me,” says Anna Marešová, who also won the prestigious Red Dot Award three years ago in the Product Design category for her Whoop.de.doo Vibrator.

Images: Courtesy of Anna Maresova, Petr Hejna, Petr Ludvicek

annamaresova.com

© 2019 Robert’s