Weekend

Rosso & Rosa in Monza

2. März 2018

London based Shiro Studio has recently completed an exhibition commissioned by Ferrari celebrating the relationship between women and Ferraris throughout the history of the brand

Women and Ferraris

London based Shiro Studio has recently completed an exhibition commissioned by Ferrari celebrating the relationship between women and Ferraris throughout the history of the brand.

The immersive installation uses a series of intersecting walls, scattered across the sloping oor of the Enzo Ferrari Museum in Modena. The variation in height and angles of the display walls allows visitors to create their own route and discover the cars and large-sized photographs from the ferrari archive, portraying female owners, racers and their cars.

“When Ferrari asked me to develop the concept for this exhibition I wanted to remodel and structure the openness of the layout, introducing a series of intersecting walls that could gradually disclose both 19 cars and photographs whilst preserving a wide visual perspective over the 2,000 square meters of display” Morgante explains, who art-directed and designed the exhibition.

Each self-supporting wall is constructed out of a lightweight steel structure covered with a translucent fabric.

Andrea Morgante of Shiro Studio originally art-directed the design and construction of the Enzo Ferrari Museum in 2012, an innovative and contemporary structure located in Modena, hometown of Ferrari.

All images are © of Shiro Studio

The story of the women that moved over from the passenger seat to the take the wheel, confirming that driving is a joy shared by all. Now showing at Museo Enzo Ferrari

© 2020 Robert’s