7. September 2019
Modern makeover marks new chapter for Amsterdam hotel and the inception of a new hospitality brand deeply rooted in Dutch culture
Boasting a significant historic legacy and housed in one of the most recognisable flatiron-style buildings in Amsterdam, Park Centraal Amsterdam, formerly known as Park Hotel Amsterdam, has been given a renewed lease of life through a significant rebrand that embodies its heritage and its enviable location, in the city’s cultural epicentre.
Connecting Dutch influences and contemporary design
Within a short stroll, guests will find the Rijksmuseum, Amsterdam’s Vondelpark, the vibrant Leidseplein, De Pijp and music temple Paradiso, a church converted in the Seventies and where world-famous musicians are known to perform. Each of the 189 rooms combine comfort with Dutch influences and contemporary design. Deep colours, rich textures and artworks by local artist Kat Klerks combine to create sophisticated and cosy spaces in the heart of Amsterdam.
Park Centraal Amsterdam’s ground-floor interiors designed by the locally-based studio FG Stijl feature a blend of classic and contemporary touches. On arrival, a striking three-dimensional ceiling sculpture guides guests to a chic 1970s-inspired reception desk where special lighting, patterned oak floors and arched mirrors combine to create a sense of drama. The hotel’s art collection includes 16 porcelain heart-shaped pieces by FOS Studio Collection, a nod to its position at the very core of all the action and culture in Amsterdam. “Park Centraal is a true celebration of its surroundings; a place where history, contemporary design and invigorating spaces inspired by the Dutch way of living and nearby landmarks intertwine. The building has functioned as a hotel for over a century and we are incredibly proud to have played a role in its transition into a destination that’s current and exciting”, says Bram van der Hoek, CEO & Partner, Europe Hotels Private Collection.
Occupying the hotel’s former lobby space, new hangout for eating and drinking, ‘Bar Claes’ has been designed with a sensitivity towards the hotel’s guests and in harmony with the local lifestyle, where balance prevails. The vibrant space features multiple corners for work or leisure. From a centrepiece marble bar to a tucked-away fireplace with sitting room-style furniture and a space to play pool, Bar Claes invites groups, couples and solo travellers to each choose their desired environment. Park Centraal’s playful and rule-breaking character extends to the Bar Claes’ drinks menu, where all-time favourites (Dry Martini) are offered alongside twists on classics (Verjus Mojito). The theme continues throughout the food menu, with dishes ranging from ‘Holtkamp Cheese Croquettes’ to reimagined favourites, such as ‘Claes Deviled Eggs’ with trout roe and smoked fish salad and ‘China Town style prawn toast’ with ginger, chilli and brioche.
Images: Steve Herud
Stadhouderskade 25, 1071 ZD Amsterdam