18. September 2020
Innovative startup launches Lace-Up, ushering in the final frontier in the plant-based revolution
Kengos announced the launch of their first shoe, the Lace-Up, a patent-pending sneaker that combines functional design and modern material science. The Lace-Up has a distinct style and is made of 98% plant-based materials, offering today’s customer a new way to boldly pursue their goals without compromising style, comfort, or the planet.“This is unlike anything I’ve ever seen in my fifteen years in the footwear industry,” says Micah Heftman, Chief Product Officer at Kengos, who has spent his career in product development at legacy brands like Coach and Cole Haan. “We took a classic shoe silhouette and reconstructed it from the bottom up. The Lace-Up feels familiar yet looks totally fresh.” The key is the company’spatent-pending 1KnotTM construction method, which binds the shoe together with a single cord and knot. The 1KnotTM technique not only results in the eye-catching whipstitch detail, but it also eliminates the need for adhesives. Adds Dave Costello, Founder and CEO, “We’re setting a new standard for sustainability in the footwear industry. Our goal is to be 100% plant-based by the end of 2021 and to push for meaningful change in our country’s waste management infrastructure so that our shoes can be commercially composted.” The company’s R&D teamhas invested significant time to eliminate the use of petrochemical and animal materials in the midsole, upper and laces, and developed its own natural rubber formulation (patent pending), resulting in the PureFlexTM outsole that is as strong as that of a work boot but breaks down 35 times faster in landfill. Features and benefits of the Kengos Lace-Up include: 98% plant-based materials, including corn, eucalyptus, cork, natural latex, and natural rubber. All-day comfort thanks to the firm-yet-flexible support provided by the anatomical cork footbed that molds to the wearer’s foot over timeand the breathable AmaizeTMknit upper. Distinct and innovative style based on the hand-crafted, glue-free 1KnotTM construction method that results in the eye-catching whipstitch detail.The Lace-Up is available at a price point of $95. The company has released a limited quantity for sale through a beta test( sample sizes Women’s 7 and Men’s 9). Beta participants have the opportunity to wear the shoes before anyone else and play an active part in the product development process.