Italian style at it's best
The Scatto Italiano’s project started in 2013, combining the passion for cycling with the expertise in product design of Giuseppe Gurrado and Pietro Nicola Coletta. Scatto Italiano’s philosophy is to create bicycles as a statement of the tradition and long history of the Italian craftsmanship,the quality and beauty associated to “Made in Italy” products and a more personalized, innovative and contemporary approach to product design. A style that characterized, also, the Scatto italiano branded line of accessories for bicycles designed by Lucrezia Pascale, who joined the Scatto Italiano’s team as new partner and designer in 2015.
Scatto Italiano stands for digital atelier that revolutionizes the world of cycling and it does it, introducing a new and innovative 3D Configurator along with a A brand new website. The new Scatto Italiano’s website is full of new applications and contents designed to tell the story of the brand and of the components of their bicycles, such as 3D videos that help to visualize some of the key steps of the production process of our frames and handlebars. Videos that show the results of certified material stress tests performed on handlebars, made 100% out of wood, with no metal core, to demonstrate their strength and last but not least more about the clutch bags and their patented magnetic system, the benefits of the water resistance treatment and the high quality of the materials. With the new 3D online Configurator, Scatto tried to change the way people think about bicycles, inspired by the world of high-end car manufactures, this application allows their customers to create 200.000 possible different combinations of bicycles and 25 different color combinations with an incredible realistic visual rendering. In order to enhance users experience the new online configurator provides a high yield of detail and a 360 degrees vision of your creations through the integration of 480 photorealistic renders. Thanks to this extraordinary tool customers will be able to configure a bike in a few clicks, choosing from a wide range of components and visualizations, using any device. Built-in 3D animations will allow customers to fully appreciate the functioning and composition of each key components of the bikes. Lastly, Scatto added the option to change the background contrast from light to dark, to improve the perception of the different color combinations and to share them on the main social networks.