Crazy Pianos, Den Haag

15. März 2020

Undoubtedly a different club. Instead of a DJ, two red pianos entertain dinner and drinks, till they get the public dancing around them

Each client would find their ideal corner according to the mood of the night

The reform of the well-known Crazy Pianos music club was the beginning of a new stage in its history. The new design should push their new commercial strategy, aimed at a more demanding audience from a wider age range. But without losing the essence of the original project: the music of two red life pianos and a fun, carefree atmosphere that manages to raise the tone of the night, till getting the public to the dance floor.

The briefing was clear: a crazy, different and sexy venue. We responded with a design rich in details and corners, full of winks and little crazy stories: an atmosphere that invites to get carried away and lose your mind. Generating innovative experiences and interactions is one of the goals of the project. Our design is trying to reveal all the potential of any space to create new situations. It is not a design to look at but to life and experience.

With this in mind, we conceived the space as a cinematographic sequence of a surreal film, which is gradually discovered as entering the venue. The layout is organized by clearly differentiated areas surrounding the energy centre of the room: the pianos on a small stage.

Each area is designed as a new scenography within this film, starting from the “Ticket Carrousel” to the “Art Gallery” or the “VIP Cages”. More intimate or social, more comfortable or active, each client would find their ideal corner according to the mood of the night.

Slightly elevated platforms ensure that all areas have visibility towards the stage, while their organic shapes invite customers to flow, move and socialize. And as the night moves forward, the tables around the pianos disappear converting this area into a lively dance floor.

„We understand the bars as two energy poles that balance the pianos.“ With a compelling and differentiated personality, their design surprises customers while inviting for interaction. Designed with stairs in its two ends, the “Catwalk Bar” is literary converted into an elevated stage, where staff and clients become improvised “gogos” of the night. In the opposite side, the “Blow Bar”, a small and intimate circular bar wich, with its sexy look and festive atmosphere, invites clients to approach, drink and chat.

The organic-looking patterns in walls and floors carpets, together with the curvy platforms, help us create a flowing space with a romantic garden feeling. On the other hand, colourful furniture pieces and symbolic objects with a surreal touch invite us to play and get carried away.

Images: Adrià Goula

Design: EL EQUIPO CREATIVO  Oliver Franz Schmidt + Natali Canas del Pozo + Lucas Echeveste Lacy

CRAZY PIANOS CLUB, Strandweg 21, Den Haag, Netherlands

© 2020 Robert’s