19. April 2019
In staging its annual exposition at the Salone del Mobile furniture fair, LOEWE has challenged traditional artists from around the world to work in a new medium — leather — which puts traditional basket makers front and centre by casting them in a contemporary light
Since 2015, LOEWE has become a hotly anticipated highlight of one of the world’s most important design events. This year, the brand will present a curated exhibition of basketry, hand quilting and calligraphy with its fifth project at the annual Salone del Mobile furniture fair in Milan.
After four triumphant appearances at Milan’s Salone del Mobile, LOEWE is adding the final touches to its fifth and most ambitious instalment for 2019. Entitled ‘LOEWE Baskets’, the exposition draws on the brand’s commitment to craft across all its activities. Since its foundation, LOEWE has nurtured the talents of artisans in pursuit of quality. LOEWE recognises the importance of craft in today’s culture by engaging international artists whose talent, vision and innovation is setting a new standard for the future.
In staging its annual exposition at the Salone del Mobile furniture fair, LOEWE has challenged traditional artists from around the world to work in a new medium
— leather — which puts traditional basket makers front and centre by casting them in a contemporary light. These masters of handcraft have produced a series of exclusive objets d’art that will be available to buy during the festival. In addition, LOEWE has commissioned leading Spanish artisans to design and manufacture a collection of leather goods and accessories inspired by the theme that will also be available for purchase at selected LOEWE stores and online.
LOEWE approached 11 prominent international artists and invited them to interpret the theme of basketry by using leather in their creations. Each artist shares a deep knowledge of their discipline and brings their own distinct style to the project. The result is a gallery of one-off works that are both decorative and practical in their application. Among them was Hafu Matsumoto (Japan) with organic sculptures from flattened bamboo.
Images: Courtesy of LOEWE